Grown By Local Farmers
We strive to support as many local growers as possible from nearby farming communities such as Salinas, Morgan Hill, Half Moon Bay, Hollister, Pescadero, Watsonville, and Placerville. We’ve chosen certain farmers that we trust to farm their land with the utmost integrity and have developed relationships with them for over 40 years.
Farm Fresh Produce
By sourcing locally whenever possible, we believe we can minimize the time it takes for freshly picked fruit to reach your hands. This process allows fruit to ripen on the tree longer. We think you’ll have the sense that the fruit you’re eating was just picked!
Natural or Pesticide-Free Produce Options
We aim to source the very best the earth has to offer – including natural options. Several of our farmers grow pesticide-free produce or use only low chemical growing methods.
Hand Selected Each Week
The best fruit options change with the season and it can be a challenge for consumers to select optimal fruit for their homes. Let us do that for you! We have dedicated produce buyers who work hand-in-hand with the famers to determine the exact week to introduce new fruits at an optimal level of enjoyment.
Delicious, Ripe and Ready to Eat
We're produce experts that know how fruit should look and taste, and how to ripen it to perfection. The fruits we choose to deliver to your home are the best of the best, and ready to eat that week.